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Adapting Your Direct Mail Marketing to Rising Postage Costs in 2013

January 28, 2013 | Kopytek

As the economy continues its ebbing and flowing, the one thing your business has to be cognizant of is direct mail postage cost. Your bottom line depends on the attraction of leads and retention of customers, but without direct mail, the amplification of the goods and services you provide will wane.

Kopytek has the latest offerings in keeping your mailing costs to a minimum:

When you mail first-class or to non-profits, Kopytek offers pre-sort services to accurately qualify your mailing list to reduce your postage rate. Our incindia is available for your use at no extra charge (provided we print the piece being mailed).

Kopytek is also CASS certified, which means your mailing list is updated with the zip+4 code to automate your delivery and reduce delivery time and postage rate.

Don’t have time to manage your mailing lists? Look to Kopytek to manage your database and keep it up-to-date. The end result will be a higher response rate and reduced postage rates.

If you select your mailing to be delivered to a U.S. Postal Service-designated Sectional Center Facility (SCF), your postage rate is reduced.

With our state-of-the-art high-speed direct impression addressing and labeling, you’ll receive a higher quality finish to your finished piece, thereby increasing response rate. This method is also less expensive than traditional methods of labeling.

Kopytek has the solutions you need to maximize the impact direct mail has on your bottom line and minimize your postage rate expenses.

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