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Building a Bigger, Better September, One Print Media Publication at a Time

August 14, 2013 | Kopytek

Let the battle of the September books begin!

Traditionally the thickest of the year, this year’s September glossies are no exception—and in many cases, they’re setting records of their own.

The always oversized Vogue (whose September issue commanded its own 2007 documentary by the same name) rang in at 665 ad pages this fall, up 1% year-over-year—and weighing in at nearly 5 pounds. Overall for Condé Nast it was the best September in five years, with strong showings from tech, auto and food across all titles.

Not to be counted out, Time Inc.’s jewel-in-the-crown InStyle posted a record-setting September issue, closing at 455 pages under the leadership of both new publisher Karin Tracy and her predecessor Connie Annie Phillips, who jumped ship for Condé Nast earlier in the spring.

Other September issue winners for 4 Times Square were Glamour up 18%, W up 17% and both Teen Vogue and Allure up 12%. Another book seeing major movement in September is Bon Appétit up nearly 50% year-over-year to 91 pages, despite not being an endemic fashion title.

Not to be outdone, Hearst Magazines posted similarly staggering numbers. Citing the economic instability in Europe and halted growth in Asia, Hearst titles posted unusually high growth among luxury brands, who looked to put more into North American advertising as a result. Besides InStyle’s record-breaker, Elle finished the issue up 12% year-over-year to 442 pages, and Marie Claire at nearly 14%, thanks in part to the fifth installment of its 36-page “@Work” insert along with new advertisers including Stuart Weitzman.

If one thing’s clear it’s that fashion isn’t just a passion, it’s an obsession, especially on the September newsstands. Snag your copies now—that is, if you can manage to carry them all home.

Digital Printing at it’s finest!

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