December 8, 2013 | Kopytek
If you are new to Bulk Mailing for your business and haven’t really done any business mailing in the past then this post is for you!
What is Bulk Mail?
“Bulk Mail” refers to large quantities of mail which can be mailed at a reduced postage, commercial First Class Mail or advertising mail. The USPS uses the terms “Bulk” and “Presorted” interchangeably.
Bulk pricing is lower than single piece pricing. Single piece means that the full postage price is paid; when a stamp is put on a letter, you are paying for the single piece postage. Many businesses pay single piece postage even though they are mailing large quantities. Why you say? Because they don’t want to do any extra prep work, they don’t know it’s an option, or it is just not cost effective for their business.
The USPS offers lower pricing for bulk mail because you do some of the work that is normally done by the Postal Service (ie, sorting the mail by ZIP Code or transporting the mail to a postal facility). Everyone benefits from this sharing of work. Businesses make an investment in time and technology, the USPS’s costs are reduced and you pay less postage.
To mail at commercial prices, you need to:
The choices you make will result in significant postage savings!
Minimum Quantities for a Bulk Business Mailing
To qualify for specific postage discounts, you must mail out a minimum number of pieces:
Here’s a good start to understanding business mail from you local business printer!
We're used to hearing that the average direct mail response rate is 1.0% - 1.5%. But according to a new study from the Pew Research Center ("Internet and American Life…read more >
Customer Involvement Provides Huge Return for Business Customer involvement is not only a way to generate new & retain existing customers, it is a strategic approach by companies that want…read more >