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Direct Mail Marketing Campaign – What You Need to Know in 2013

January 21, 2013 | Kopytek

Trends in the world of direct marketing are like your favorite pro sports team; one year they’re on top and the toast of the town. The next year, they’re in the cellar, awaiting the next hot shot college prospect to lead the franchise back to the championship. In 2013, direct mail is a contender, and building a strong case to hang around for a while.

Warren Moss of bizzcommunity.com states that the re-emergence of this traditional marketing tactic will trend heavily in 2013. “The main reason for this,” Moss states “is that the cost of producing smaller quantity, personalized messaging has fallen dramatically with the introduction of digital printing.”

Propensity modeling is also another trend making a comeback, according to Moss. “The power of a physical mailer is far greater than an SMS (text) or email because the message is not limited by space constraints, which can be used to evoke a more positive response from potential customers.”

Kopytek is the leader in digital printing in St. Louis and direct mailing, is at the forefront of the digital printing revolution. For more on what we can offer your business, please contact us at 314.432.2700 or e-mail us at sales@kopytek.com

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