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Keeping Brands Live With Brand Storytelling

January 30, 2017 | Kopytek

With the ever-changing field of marketing, companies are using storytelling to tell their brand story. Brand storytelling enables your company to tell compelling brand stories to your customers. Brands will tell their story through their visual imaging and content messaging over several platforms, media and print.

 

Print Storytelling

Print storytelling will get your story out to the older audience. Share your brand story on brochures, flyers, pamphlets, leaflets, business cards or use postcard printing. There are many types of paper (plain, colored, textured, etc.) used to tell your story along with different types of inks (color, metallic, etc.) to accent your brand story. For storytelling print solutions for full color printing in St. Louis check out our solutions page.

 

Video Storytelling

Another popular way for businesses to connect with audiences is to stream live videos with video storytelling. Videos are popular with the younger generation.

Social media users are beginning to demand more in-the-moment content, giving them virtually unlimited access to an event they previously had been unable to witness firsthand. Thanks to faster Internet and the widespread popularity of mobile devices, live video storytelling has become a trend, with more and more applications making changes to their platforms to accommodate live streaming.

Live videos show no signs of slowing down for 2017 (or the foreseeable future.) It looks like this trend will be used by more brands and individuals than ever before. New ways to use streaming are popping up all the time. From presentations, talks, conferences, performances, concerts, tours and demonstrations, it seems the possibilities for live streaming are endless.

What are your thoughts on streaming live videos? Is this trend here to stay? What about the policing of live content? Comment below and let us know!

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