Username Password Register for an account

Blog

Should You Use Personalized URLs (pURLs) in Your Direct Marketing Campaigns?

March 5, 2014 | Justin Sims

Personalized URL’s or pURL’s have been used for years in direct marketing.
You can find them being used in:

•  Print
•  TV
•  Billboards
•  Radio
•  and Digital Channels

What are Personalized URLs?
The name basically explains it all.
It is a URL (www.domain.com) that is personalized for the recipient.
An example pURL: www.domain.com/JohnSmith

Why use pURLs?
There are a handful of reasons you may want to use pURLs.
Some use them to create a unique experience for the recipient while others will use it for tracking purposes (and some do it for both reasons).

In the above example we listed a Personalized URL that contained a recipients’ name, but many companies will use another type of pURL that some refer to as a Vanity URL.
An example Vanity URL: www.gifmemoreparty.com
This is a Vanity URL used by MTV to promote one of it’s campaigns

So Should You Use Them?
We say YES!

Categories

Related Posts

Print Marketing

Print Marketing is Not Dead

The printing technology has radically impacted how we interact with each other. From drawing on cave walls to writing on Facebook walls, humans have been sharing creative ideas for years.…

read more >

St. Louis Digital Color Printing

Postmaster General is Optimistic about the Mailing Industry

Says marketers giving mail a fresh look due to better data and technology integration While giving a state of the business address the Postmaster General Patrick Donahoe gave a positive…

read more >

Kopytek Printing Machines

Adapting Your Direct Mail Marketing to Rising Postage Costs in 2013

As the economy continues its ebbing and flowing, the one thing your business has to be cognizant of is direct mail postage cost. Your bottom line depends on the attraction…

read more >