Username Password Register for an account

Blog

Postmaster General is Optimistic about the Mailing Industry

September 13, 2014 | Kopytek

Says marketers giving mail a fresh look due to better data and technology integration

While giving a state of the business address the Postmaster General Patrick Donahoe gave a positive assessment of the opportunities in the mailing industry.
“With all of the changes occurring in the way people communicate, mail is proving to be an especially resilient marketing channel, and its value to America’s businesses is increasing due to better data and technology integration,” said Donahoe. “When you combine these important technology-driven changes with the strength we’re starting to see in the economy, there are a lot of reasons to be optimistic about mail’s role in America’s marketing mix.”

You can view the entire write up on the USPS website here: http://about.usps.com/news/national-releases/2014/pr14_048.htm

This is great news for those needing Digital Color Printing in St. Louis for direct mail marketing.

Categories

Related Posts

Brand Storytelling

Keeping Brands Live With Brand Storytelling

With the ever-changing field of marketing, companies are using storytelling to tell their brand story. Brand storytelling enables your company to tell compelling brand stories to your customers. Brands will…

read more >

Kopytek Happy New Year

2014 New Years Resolutions and Printing

We are almost one week in to the new year 2014. Are you still sticking to your resolutions? We sure hope so! We at Kopytek just wanted to with everyone…

read more >

Offset Printing at Kopytek

Offset Printing in St. Louis

First Let's Define Offset Printing for those of us here in St. Louis Offset printing is a technique where ink is spread on a metal plate with etched in images,…

read more >