Username Password Register for an account

Blog

Postmaster General is Optimistic about the Mailing Industry

September 13, 2014 | Kopytek

Says marketers giving mail a fresh look due to better data and technology integration

While giving a state of the business address the Postmaster General Patrick Donahoe gave a positive assessment of the opportunities in the mailing industry.
“With all of the changes occurring in the way people communicate, mail is proving to be an especially resilient marketing channel, and its value to America’s businesses is increasing due to better data and technology integration,” said Donahoe. “When you combine these important technology-driven changes with the strength we’re starting to see in the economy, there are a lot of reasons to be optimistic about mail’s role in America’s marketing mix.”

You can view the entire write up on the USPS website here: http://about.usps.com/news/national-releases/2014/pr14_048.htm

This is great news for those needing Digital Color Printing in St. Louis for direct mail marketing.

Categories

Related Posts

Kopytek Great Fold Tips

Tips to Achieve a Great Fold for your project

It is essential to make sure your sizing and folds are accurate. A nightmarish situation for any print job is to have all of your pieces printed and then once…

read more >

eye catching direct mail

Eye Catching Direct Mail

We wanted to highlight this great "Eye Catching" direct mail printed piece that may help some find inspiration for their next project. The direct mail piece immediately grabs a reader's…

read more >

5 Things You Didn't Know About Laser Printers

5 Things you Didn't Know About Laser Printing

If you’ve ever written an essay, applied for a job, had a garage sale or even lost a beloved pet, chances are, you’ve used a laser printer at some point…

read more >