September 13, 2014 | Kopytek
Says marketers giving mail a fresh look due to better data and technology integration
While giving a state of the business address the Postmaster General Patrick Donahoe gave a positive assessment of the opportunities in the mailing industry.
“With all of the changes occurring in the way people communicate, mail is proving to be an especially resilient marketing channel, and its value to America’s businesses is increasing due to better data and technology integration,” said Donahoe. “When you combine these important technology-driven changes with the strength we’re starting to see in the economy, there are a lot of reasons to be optimistic about mail’s role in America’s marketing mix.”
You can view the entire write up on the USPS website here: http://about.usps.com/news/national-releases/2014/pr14_048.htm
This is great news for those needing Digital Color Printing in St. Louis for direct mail marketing.
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