“Both PC and Mac Formats are supported. Darkroom services available upon request.”
“Laser Personalization Increase your response rates by 300-500% by personalizing your next piece.”
“Now introducing the Océ 6250, the world\'s fastest laser printer.”
“We use only the highest quality Xerox® color lasers, the fastest, highest quality on the market today.”
“All computer consulting services are individualized, and are available by appointment only.”
“Kopytek utilizes the latest in JDF technology”
“Complete fulfillment services available”
A customized message. Greater response rate. Built-in tracking. It's every marketer's dream – and Personalized URL's are the way to get there!
Advances in technology and digital printing make this all possible, and Kopytek has invested in the right tools to allow you to communicate with your clients and prospects in the most targeted and personalized way possible. If you haven't yet integrated Personalized URL's into your direct marketing efforts, or are looking to do more, let Kopytek get your project rolling.
What is a Personalized URL?
Often referred to as a PURL (pronounced like “pearl”), a personalized URL allows you to leverage variable data, digital printing and technology to create a unique landing page for each recipient of a direct marketing piece, and print that landing page address on the recipient's piece as the response method. This allows you to customize your marketing message based on your customer's or prospect's data – and that creates a highly targeted and extremely personalized experience when responding. For example, if you are a shoe store and your database shows that prospect John Smith enjoys hiking and wears a size 10 shoe, you could direct him to a PURL along the lines of www.johnsmith.sampleshoestore.com and populate his page with messages about new hiking boots you have in stock in a size 10. It doesn't get more targeted than that!
How is a PURL created? Technology at Kopytek allows us to utilize your mailing database to automatically create PURL's for your campaign. Based on the depth of your data, we can customize the pages to deliver content most relevant to the visitor.
Get started today, and you'll see:
So stand out, let your customers and prospects know they're not just a number - talk directly to each of them, as individuals – and push your response rates higher! Call Kopytek today to take your direct marketing to the next level.