After years of debating the merits of a USPS five day delivery schedule and the United States Postal Service’s declaration that it would move forward with the sweeping reform in…
After years of debating the merits of a USPS five day delivery schedule and the United States Postal Service’s declaration that it would move forward with the sweeping reform in…
Let the battle of the September books begin! Traditionally the thickest of the year, this year’s September glossies are no exception—and in many cases, they’re setting records of their own. The always…
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life…
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