Personalized URL’s or pURL’s have been used for years in direct marketing. You can find them being used in: Print TV Billboards Radio and Digital Channels What are Personalized URLs? The name basically…
Should You Use Personalized URLs (pURLs) in Direct Marketing?
Category: USPS
19Jan, 2014
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Understanding the January 2014 USPS Price & Regulatory Changes
On January 26th, the United States Postal Service will have in place price, service and regulatory changes which will affect your postage and other fees associated with the mail and…
08Dec, 2013
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Business Mail for Beginners
If you are new to Bulk Mailing for your business and haven’t really done any business mailing in the past then this post is for you! What is Bulk Mail? “Bulk Mail”…
31Aug, 2013
0
USPS Five Day Delivery
After years of debating the merits of a USPS five day delivery schedule and the United States Postal Service’s declaration that it would move forward with the sweeping reform in…
07Aug, 2013
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Postal Pointer #4 – Direct Mail More Effective Than You Think
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life…
24Apr, 2013
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Postal Pointer #2 – The Writing on the Wall for Handwriting?
At Kopytek, we are always staying on the cutting edge of technology when it comes to being St. Louis’ leader in digital printing, but today’s post is an ode to…
13Mar, 2013
0
Postal Pointers #1 – Mailing Raffle Tickets is a Gamble
Over the last several months, you’ve probably wondered about all the changes happening at the United States Postal Service (USPS) and if it might have any negative changes to your…
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